The Utopian Fool
Philip J Porter. Ten books on what artificial intelligence is doing to small businesses, what falling costs are doing to the economy, and what any of it means on an ordinary Tuesday.
Start here
If you run a one-person business
AI is quietly rewriting how small firms are found, and a fair amount of the advice about it is nonsense. Start with A Modern Approach to Marketing, or What are websites for now? if the question is really about your website.
If you want the bigger argument
Five cost curves are collapsing at once and almost nobody is joining them up. The Architecture of Enough is the field guide. The Asshole Economy is why the current system resists it.
If you just want something good
Earth (the game) is the instruction manual life forgot to ship with. Sixty-five full-colour pages, funny, and more useful than it has any right to be.
Get the memo
A fortnightly note on AI, working for yourself, and the other changes nobody announced. The Five Quiet Graphs series is part of it, one falling cost curve at a time. Free, and you can leave whenever you like. New subscribers also pick one piece of companion material from any of the books: a prompt library, a worksheet pack, or the agent-readiness checklist.
Work with me
Self-publishing mentorship
I do not publish your book for you. I teach you how to publish it yourself, so you keep full control, keep 100% of your royalties, and pay a fraction of what a full-service agency charges. Manuscript review, Word formatting, cover design, AI-assisted editing, and a walk-through of your KDP launch. Priced individually, so you only buy the parts you need.
Web development
Twenty years of WordPress, ecommerce and front-end work, now aimed mostly at making sites legible to machines as well as people. Details and past projects
About
Philip J Porter writes as The Utopian Fool. He spent years building websites and doing SEO for small firms, watched AI take a good deal of that work apart, and rebuilt the job around it. The books came out of taking that seriously rather than pretending it was not happening. Published through Interstellar Forge Publications. More about him